About Us

The Peter Jones Enterprise Academy was founded in 2009 by entrepreneur and star of Dragons’ Den, Peter Jones CBE, with a view to encourage more entrepreneurial activity in the UK based on a philosophy of ‘learning by doing’.

The Peter Jones Enterprise Academy set out to be a catalyst for cultural change by bringing the boardroom into the classroom. The Academy aims to equip future generations of entrepreneurs with the skills and mindset to run their own businesses, thereby supporting the future of the British economy.

More than 99 per cent of businesses in the UK are SMEs (Small Medium Enterprises). These companies are all run by men and women just like you. They had an idea, commitment and sheer hard work to make it succeed.

Despite the UK economy’s reliance on these people, the development of enterprise and entrepreneurship is grossly neglected. As a consequence, hundreds of bright, ambitious young people never get the chance to gain the skills and confidence to realise their business dreams. Until now.

Who’s behind the Peter Jones Enterprise Academy?

Peter Jones Enterprise Academy was founded by entrepreneur Peter Jones CBE and is part of the Peter Jones Foundation.